Overview
We are a diversified, research based agri-inputs company, dedicated to the service of Indian farmers with the objective of improving agricultural productivity through sustainable farming. We offer a wide range of products that cater to the entire crop lifecycle.
Our businesses include manufacturing and marketing of crop protection products like pesticides, herbicides, and fungicides, crop care products like micronutrients, organic fertilizer, soil conditioners and organic manures as well as processing of seeds for field crops and vegetables.
The company was established in 1973 in West Bengal by visionary entrepreneur Kamal Kumar Roy with a couple of micro-nutrient products and a few dealers in its network. Over the years, we have been successful in building a strong product portfolio and an extensive sales network spread across multiple states of India. Today, we are an ISO 9001, 14000 certified organization which is recognized in the market for offering high quality products at reasonable prices.
We are currently operating four manufacturing facilities dedicated to technical and formulated pesticides, micro-nutrients, organic products and seed processing. Our manufacturing plants are equipped with state of the art infrastructure and operated by trained and experienced professionals. We are investing in improving our facilities and expanding production capacity.
We are a relatively a new entrant in the seeds business, but we have already taken some great strides. Our plan is to develop and market seeds for paddy, mustard, maize and a variety of vegetables. We have developed a number of research varieties in paddy and hybrids of vegetables like tomatoes, brinjal, okra, hot pepper, beet roots, carrots, bottle gourds, bittergourds etc.
Over the years, we have expanded our footprint, taking our sales network to new markets and improving coverage in existing markets. Currently, we have more than 500 distributors and over 3,000 dealers spread across West Bengal, Bihar, Jharkhand, Tripura, Assam, Orissa, Chattisgarh, Karnataka, Maharashtra, Madhya Pradesh and Nepal. We plan to expand our network further to cover most states of India as well as serve global markets through strategic exports
Innovation is an integral part of our growth strategy. We are constantly experimenting and looking for research-based solutions to improve agricultural productivity. We are investing significantly in research & development to support our product pipeline. Our research team comprises dedicated professionals recruited from premier institutes who are guided by leading scientists of the country. Our people have worked closely with the Indian farmer for many years and have developed a strong knowledge of local soil conditions, climatic patterns and agricultural practices.
Our dealers and distributors are key stakeholders of the company - we value these relationships dearly and share our success with our channel partners. We collaborate with our channel partners and build strong, long term relationships with them.
We plan to continue expanding our product offerings by launching innovative and improved products. We intend to explore new markets and product categories, diversify our businesses, and forge strategic partnerships. We will continue to focus on investing in technology and hiring & retaining top-class talent.
